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Excellent families have a very strong family culture
2022-09-06

 From the perspective of global families, the relationship between culture and business is of great practical significance. There are two main reasons: firstly, there is now a lot of talk about cultural revival, which mainly means the prevalence of the strong. Therefore, it is natural to refer to some economically leading regions and their experiences. Secondly, whether it is a country, a company, or a family, it is a form of organization, and there are certain reasons behind the strength of any form of organization. So, families have great representativeness, especially some families that are to some extent larger than businesses, as they may have several, or even dozens, very well-known businesses.


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 The author believes that whether it is a business or a family, the prosperity of a generation often depends on the passion, opportunities, and efforts of entrepreneurs. However, if one wants to prosper for decades, it depends on the system, and the driving factor behind hundreds of years of prosperity is culture.



Let's start with two families. Beijing Union Medical College Hospital, University of Chicago, and JPMorgan Chase are all related to the well-known Rockefeller family. Rockefeller's life was full of legendary colors, and he had many controversies. In 1870, he founded the Standard Oil Company in the United States, and then he and his partners spent about 30 years monopolizing 90% of the US oil market, to the extent that the US government passed special legislation to break their monopoly.



In the year of Old Rockefeller's death, their wealth was around 1.4 billion US dollars, and at that time, the GDP of the United States was over 90 billion US dollars, which means that one family accounted for 1.5% of the country's GDP. In 2006, Forbes magazine conducted a study, and if we look back at the GDP of the United States in 2006, this family should have assets of over $300 billion, more than the combined assets of the top ten billionaires in the world that year. Most importantly, the Rockefeller family is now in its sixth generation.



The period when the second family was founded was equivalent to the seventh year of Jiaqing in the Qing Dynasty in China. They once held 43% equity in General Motors and were also the largest shareholder. The Waldorf Hotel, which was acquired by Chinese people overseas, used to belong to this family, as did Remington. This is the DuPont family. The researchability of DuPont is even greater than that of the Rockefeller family in a certain sense, because during these 200 years, the DuPont family has been passed down for two hundred years. Even more astonishing is that in 1982, when Forbes magazine first launched the World's 400 Rich list, the DuPont family had 28 people on the list, with one family accounting for 7%.



What is special about these excellent families?



The author believes that having the courage to take responsibility, having a strong family culture, appointing wise individuals, being highly sensitive to politics, and emphasizing giving back to society are all characteristics of excellent families. At the same time, these families have always attached great importance to the cultivation of their children, especially the cultivation of family values. Their family traditions are even somewhat like family culture. Our country is currently emphasizing the rule of law, which can enable an organization to truly thrive and develop in the long term, and then cultivate outstanding talents. There are many entrepreneurs in our country, and they can compete with the international community in terms of talent and effort. However, in cultivating the next generation with dedication, they are still in a relatively weak stage, and these problems will gradually emerge in ten years.




What is special about these excellent families?




The author believes that having the courage to take responsibility, having a strong family culture, appointing wise individuals, being highly sensitive to politics, and emphasizing giving back to society are all characteristics of excellent families. At the same time, these families have always attached great importance to the cultivation of their children, especially the cultivation of family values. Their family traditions are even somewhat like family culture. Our country is currently emphasizing the rule of law, which can enable an organization to truly thrive and develop in the long term, and then cultivate outstanding talents. There are many entrepreneurs in our country, and they can compete with the international community in terms of talent and effort. However, in cultivating the next generation with dedication, they are still in a relatively weak stage, and these problems will gradually emerge in ten years.



The author believes that the genes of any family have singularity, and whether they can be developed depends on whether they can attract outstanding talents from all walks of life. DuPont's Raskob is the private secretary responsible for finance. After the three brothers came to power, he had already worked at General Motors, but he remained a lifelong friend of the DuPont family because under his guidance, the DuPont family intervened in General Motors. At the same time, he had already known that the DuPont family's artificial leather, plastics, and coatings could be used in large quantities in cars, allowing the DuPont family to rapidly expand. Meanwhile, General Motors is also leveraging DuPont to grow and strengthen. The DuPont family is the most strict in management, and the financial DuPont analysis method comes from the DuPont family.



In addition, these excellent families are also highly sensitive to politics. The rise of the DuPont family was due to Old DuPont's particularly in-depth research on politics, economy, and diplomacy. He predicted that there would be a second war between Britain and the United States in 1812, and DuPont worked hard to expand production capacity before that, and gained great profits from the war.



In my opinion, the most important political aspect to talk about is Rockefeller's transformation. Old Rockefeller married his son to the daughter of the first chairman of the Federal Reserve - she had a brother named Winslow, and their third generation was named David Rockefeller. Rockefeller completed the transformation of his entire family through this marriage alliance, which was a highly controversial matter, to the extent that even in his old age, Old Rockefeller still regretted it. But in the third generation, the Rockefeller family produced a Vice President of the United States, two governors, the Chairman of JPMorgan Chase Bank, and the Chairman of the Diplomatic Association, all of which were the perfect transformations of the Rockefeller family.



Let's take a look at their political tentacles. The Rockefeller family has established a foundation, which is filled with the presidents of major universities, as well as the US Secretary of Defense, Secretary of State, President of the World Bank, and CEO of large corporations. For making money, every country has been making money for generations, and Rockefeller built a moat for their families, maintaining intricate connections with mainstream society and political decision-makers.


However, the author believes that touching politics is still short-term, and truly giving back to society is the longest and most stable. Politicians may change, but the public in society will not, and another culture of excellent families is to think of their roots and repay their kindness. The world's first yellow fever vaccine was developed by the Rockefeller family's research institute. Carnegie's famous line "Those who die rich are shameful.". In the last nine years of his life, he gave up his own business and specialized in charitable foundations, and Carnegie's influence on the American charity industry was also significant.


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Furthermore, it is worth mentioning the Tata Group. India, like us, is a developing country, but it has two major families, one is the Tata family and the other is the Ambani family. The Ambani family is flaunting their wealth everywhere. Tata has been supporting impoverished students in India for over a hundred years. I have previously published articles related to Tata in the media. Tata, through certain channels, learned in advance that the media would publish this article. The person in charge of their China region called and insisted on changing the two words from "Tata family" to "Tata group". He said that our image is not a family, we are a group, we are a part of society, which is the most impressive part for me.